I created this logo Ident for a branding class at SCAD with Professor Austin Shaw. Using the box shape of the Pantone logo, textures and objects will animate showing the inspiration behind some of Pantone’s famous colors in a 15 second ident. Some of these colors will also be paired with textures and objects that are used in the multiple design industries that utilize Pantone’s palettes. Inspired by Man vs. Machine’s Nike project, the ident will use three- dimensional and collage elements. The viewer will understand the connection Pantone’s makes between their colors and the world around us.
Music: Andrea - Work In The Middle